(This article by Roberta Naas first appeared in her column on Forbes.) For nearly 100 years, Swiss watch brand IWC Schaffhausen has been known for its ingenious, highly functional pilot’s watches. The brand was first to create a soft inner iron case back in the 1930’s that rendered its pilot watches anti-magnetic. Now, IWC soars…
Currently one of the watches up for nomination in the chronograph category for the GPHG Awards in Geneva in just a couple of weeks, the Louis Moinet Time To Race watch is the epitome of customization for those who mechanics and racing. Each Time To Race watch is a one-of-a-kind creation, with collectors able…
It’s been a busy fall for top watch brands that have been signing on brand ambassadors that they think strike a chord when it comes to similar values and passions. Some of these celebs may also give the brand an opportunity to reach new audiences – a vital focus as today’s watch collectors are younger…
With the Grand Prix d’Horlogerie de Geneve (GPHG) award ceremony around the corner, the top watches currently in the running for the win in than a dozen categories are making a traveling tour around the world — on display for watch rs in a host of countries to get a lo before…
It’s no secret that Swiss watch brand Hublot is all about the “art of fusion.” This brand exudes fusion in everything it does, proudly, and sometimes loudly, exclaiming “Hublot Loves ….” Art, soccer, music, or whatever the related topic may be. The brand has also long been involved in partnerships outside of the watch…
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with IWC Schaffhausen, who began its sustainability journey over a decade ago, recently setting several consequential goals to accomplish by 2022. “Sustainability permeates our…
Get watch reviews, watch news and insights delivered directly to you bi-monthly.
No spam, easy unsubscribe, we don't share our lists.