Corum Bubble 47 X Aiiroh watch
A brand I love for so many reasons, Corum continues to innovate and stay on top of the times with its newest collaboration with French street artist Aiiroh as they bring a statement of “art on the wrist” to the forefront. Aiiroh, along with artists Soyz Bank and Namisen, also worked together to present a piece of wall art in the form of the Corum certificate of authenticity that accompanies the watch.The Corum Bubble X Aiiroh watch is created in a limited edition of 88 pieces and is a definite eye-catcher.
Sketch of the Corum Bubble 47 X Aiiroh watch
Known for his love of Pop Art and its reinterpretation, Aiiroh, a street artist for more than 20 years, has had his work exhibited in more than 50 galleries worldwide. He has even dropped two of his own iconic pieces as NFTs. Collected by hip hop icons and international celebrities, Aiiroh’s artwork commands top dollar among French artists at auction. His main focus recently: re-interpreting iconic pop-art figures using posters found in the streets of top French cities.
The artistic Corum Bubble 47 X Aiiroh watch recalls the street artist’s famous Rose work.
The result of the Corum Bubble X Aiiroh partnership watch, while decidedly individualistic, isn’t an unusual departure for this creative brand, which has collaborated with a host of artists over the years. In fact, when it first introduced the Bubble watch 22 years ago in 2000, art and decorative dials – along with the huge domed crystal – made an impressive statement that garnered the brand a cult-like following. The must-have 44mm watch was not only radical for the times, but also, and more importantly, emotion evoking. Watch lovers fell in love.
Corum Bubble 47 X Aiiroh watch
The rose motif is created separately and laid over the artistic dial as a second dial that adds depth and dimension.
The new larger-than-life 47mm Bubble X Aiiroh watch brings its own message to the forefront: one of daring color and bold style. Crafted in stainless steel with black PVD coating, the watch is inspired by Aiiroh’s famous “Black Série Rose” artwork that uses street posters and headlines in a decoupage-like collage to form the petals of the colorful rose. He then superimposes another stylized black rose spiral motif on top of that for added allure.
The dial of the Corum Bubble 47 X Aiiroh watch is an artistic collage like most of his recent work.
This effect is entirely recreated on the watch dial, almost like a transfer of the original piece of art. It uses two different dial appliques that add dramatic depth and dimension. Against a stark black background, the boldly beautiful rose petal collage is almost fluorescent in shades of turquoise, orange, lavender, purple, blue, red, yellow and green – all as found in the concert, festival and political posters.
Overlaid onto the first layer of the dial is a second black dial swirl made of aluminium that is a stylized rose. The black against the color not only evokes a sense of the rose opening, but also adds amazing contrast and appeal. Add to that the half-globe domed sapphire crystal that gives its own somewhat distorted view of the dial, and the result is magnificent.
Just 88 pieces of the Corum Bubble 47 X Aiiroh watch will be made.
The watch is powered by the mechanical automatic caliber CO 082 that offers 42 hours of power reserve. The case back is made of transparent sapphire crystal with an anti-reflective treatment for viewing of the movement. Water resistant to 100 meters, the watch is built in a limited edition of just 88 pieces – ensuring exclusivity.
The Art and Packaging with the Corum Bubble 47 X Aiiroh watch
Aiiroh, along with Soyz Bank and Namisen created a special art work to go along with the watch.
As intriguing as the Corum Bubble X Aiiroh watch is, it brings even more surprise with it in the form of packaging and wall art. The watch will be sold with a special artwork realized by Aiiroh and Japanese modern artist Namisen and brought to “life” as a final piece in resin by French visual artist Soyz Bank. All three of these artists are part of the Mind the Gap Label – a community of emerging and established artists. Essentially the sculptured wall art is an original design inspired by Corum’s watch certificate, complete with the key logo that is immediately recognizable. It is created as a flat painting, semi-folded, and finished in resin.
Even the packaging for the Corum Bubble 47 X Aiiroh watch is a work of art.
The sculpted certificate and the newest Corum Bubble X Aiiroh watch are the next generation of Corum’s incredible journey into the world of collaborations. Previous relationships witnessed the birth of Bubble watches with the likes of Elisabetta Fantone, rapper Booba, and cymbals manufacture Paiste, to name a few. The newest watch is designed not just for Bubble cult followers and Corum lovers, but also for art lovers around the world. It retails for CHF 7,200, so about $7,200 US.
French street artist, Aiiroh.
