IWC Skywriter program is a cool virtual program
Merry half Christmas, happy half Hanukkah, joyous half kwanza! The holidays are here in June courtesy of the folks at IWC Schaffhausen. They’ve launched a new web app, skywriter, for all of the horological and aeronautical aficionados to play with skywriter.iwc.com. As an avid gamer myself, this site is a lot of fun to play with and sure to be a welcome distraction while at work.
The new global digital campaign by IWC, Skywriter invites users to create sky written messages online. To write the messages, one of four vintage airplanes associated with four different pilot watch lines must be selected. The four watch lines used are the Big Pilot, the Perpetual Calendar Digital Date-month and the Pilot Watch Chronograph. Once you have chosen your plane, the user must then fly it through a series of rings to write the word.
Participants can choose the plane they prefer to do the skywriting.
The entire activity is intuitive enough and somewhat addictive. It would have been nice to see a scoring mechanic incorporated to then go about challenging friends and other watch nerds to achieve the highest score. That being said, you will still have fun playing through it. For those who do not have their virtual pilots license and are not ready fly the virtual plane through a virtual sky, rest assured there is an autopilot feature that will handle the task for you.
Participants are able to save and send their skywritings to friends and colleagues via social media outlets such as Facebook, Twitter, and others, or via direct email. Additionally, a photo of the image can be saved and then shared through other web applications. This most recent addition to the #B_ORIGINAL campaign initially launched by IWC during the 2016 Salon International de la Haute Horlogerie (SIHH) is a fun and unique way for the manufacturer to engage an already vocal and active watch community. The program was six months in the making. Perhaps best of all, for this watch editor and father of three, it’s free. Click now and enjoy.
IWC’s Skywriter program took six months to develop.
