It’s no secret that Swiss watch brand Hublot is all about the “art of fusion.” This brand exudes fusion in everything it does, proudly, and sometimes loudly, exclaiming “Hublot Loves ….” Art, soccer, music, or whatever the related topic may be. The brand has also long been involved in partnerships outside of the watch…
IWC Is Making Strides To Save The Planet One MiraTex Watch Strap At A Time
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with IWC Schaffhausen, who began its sustainability journey over a decade ago, recently setting several consequential goals to accomplish by 2022. “Sustainability permeates our…
Armin Strom Ups the Ante On Elegance With Tribute 1 Rose Gold
It was in the middle of the pandemic in 2021 that independent Swiss watchmaker Armin Strom unveiled its first-ever Tribute 1 watch. Now, the new 18-karat 5N rose gold Tribute 1 is boasts all of the wonderful attributes of its older siblings but is created in this noble metal and in a limited edition of…
Actress Anya Taylor-Joy Joins Jaeger-LeCoultre As Brand Ambassador
Known for her grand talent and poise, actress Anya Taylor-Joy joins the Jaeger-LeCoultre family as its newest brand ambassador. To announce the news, the Maison created a special video entitled “A Call of the Heart” based on the idea of the brand calling her to invite her on board, and also recalling a significant phone…
Learn More About Anne-Laure Parmigiani And Her Artistic Watchmaking Craft
Earlier this spring, right after Watches & Wonders Geneva, we wrote in depth about the incredible Parmigiani Fleurier Tonda PF GMT Rattrapante. The $28,700 watch was a world premier and is the first to use a split-second Rattrapante (generally used for a chronograph) for a GMT second time zone hand. This watch offered innovation inside and…
Introducing The Tutima Patria Deep Blue Manual Wind Watch
German watch brand Tutima Glashütte has long been known for its top-notch watchmaking. Renowned for its aviation and sport watches, this brand also boasts a rich history in luxury watches, especially in its Patria . In fact, it was just a few years ago that the brand built up its manufacture, started creating its own…