As one of the world’s greatest sailing events, Vendee Globe, gets set to begin, Swiss watch brand Ulysse Nardin – Official Timekeeper of the single-crew highly dangerous race—celebrates by releasing a concept watch created using plastic pollution from the oceans. Ulysse Nardin has, in fact, regularly turned its attention to the oceans, and now is…
Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s when he wore the Monaco in the film Le Mans. McQueen was an avid racecar driver in addition to being a superb actor and he did his own driving in that movie. Now, the watch he wore –…
Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch is all brains and lots of beauty. There is a lot to like about this watch (and maybe one thing I don’t like), so let…
Independent Swiss watch brand Oris dances pretty much to its own drummer. Despite being a large, globally distributed brand, the company’s executives pull out all the stops when it comes to creative designs and responsible partnerships. Recently, the brand announced that it has created an all-new in-house-made movement, Caliber 400 and today, it introduces the…
It was just a couple of years ago that Breitling – under the direction of watch veteran Georges Kern – began an entire revamp of the brand, including its marketing and products. Now, the brand announces a new Spotlight Squad, unveils a new 32mm Chronomat for women, and a 36mm Chronomat. It also announces new…
Following a Swiss-based traveling roadshow that went from La Chaux de Fonds to Zurich and then Bern, the 84 watches up for the Grand Prix de Horlogerie d’ Geneva awards will be on exhibit in Geneva starting October 30 and through November 15 at the Musee d’Art et d’ Histoire. The prize ceremony for the GPHG…
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