RItmo Mundo has done it again: gotten involved in sports sponsorships and added a new global brand ambassador that no one would have suspected: two-time Wimbledon Champion, Petra Kvitova. Kvitova, a 25-year old star who mader her mark in tennis just a couple of years ago, has agreed to a multi-year contract with Ritmo Mundo,…
Imagine a Time When Your Jewelry Tracks Your Activity: Introducing Swarovski Activity Tracking for Women
This entire past week, we devoted time to covering the smart watch, the connected watch and the activity watch – in all its versions. This type of technology is here to stay, and is infiltrating and different walks of life. In fact, at BaselWorld 2015, Swarovski, the brand devoted to creating stunning branded Austrian crystal…
Graff Diamonds Unveils $40 Million Watch (BaselWorld 2015)
It’s the weekend. Time to reflect on the dazzling unveilings here at BaselWorld — especially when it comes to diamonds. The hot news? Graff Diamonds unveils a watch that holds than 152 carats of diamonds — including a 38+-carat pear-shaped diamond in the center that can be removed and worn as a ring. Called…
Audemars Piguet Unveils New Millenary Watches with In-House Movement – for Women
By Gordon Henderson After three years of development in its quest to target the under-served women’s high-end watch market, Audemars Piaget has unveiled several impressive all-new Millenary watches. In fact, Audemars Piguet has a long history of creating timepieces for women ever since it’s founding in 1875. You can read about some of those…
Vacheron Constantin Unveils Harmony to Celebrate its 260th Anniversary
By Gordon Henderson In honor of 260 years of continuous production (the longest of any manufacturer), Vacheron Constantin has unveiled a new of timepieces under the banner name, Harmony. The will feature a cushion shaped case and a design that is inspired by a yellow gold chronograph produced in 1928. However, the modern…
Supermodel Bar Refaeli to be the Face of New Hublot Big Bang Broderie Campaign
Last week in New York, Hublot executives and brand ambassadors gathered n New York at the brand’s flagship store to celebrate. The occasion: Supermo Bar Refaeli joins the rich up of brand ambassadors (including Dwyane Wade, Kobe Bryant, Shawn “Jay Z” Carter, Pele, Usain Bolt and others) for Hublot. Internationally renowned, Bar Refaeli made her…