Earlier this year, Vacheron Constantin announced that Chinese-born haute couture designer Yiqing Yin joined the brand’s fairly recently launched “One of Not Many” marketing campaign. Not an official brand ambassador for Vacheron Constantin, Yin will be the face behind the brand’s new women’s Egerie collection. Recently, I had the opportunity to interview her about her…
Jaeger-LeCoultre Takes Famed Caliber 101 To New Heights
Ok men, while this story is for the women, you should pay attention, too, because it involves one of the most famous watch movements in history: the Jaeger-LeCoultre Caliber 101. Originally developed in 1929, the Caliber 101 revolutionized fine watchmaking for women because of its remarkable miniaturization. The tiny rectangular movement measured 14mm in length…
Vacheron Constantin Brings Designer Yiqing Yin Into ‘One Of Not Many’ Campaign
Move over men, this one is for the women. However, if you’re interested in what the world’s oldest continually operating watch brand, Vacheron Constantin, is doing these days with its “One of Not Many” campaign, read on. Today, the brand announced that it has brought its first woman into the fold of its unusual marketing…
Why The Newly Introduced Cartier Pasha Collection Will Steal Hearts
It was a cult watch back in the mid 1980s. In fact, when it was first introduced in 1985, the world went wild for the Cartier Pasha. I remember because I had just joined the watch world — as the first female watch journalist in America — and I was blown away by it. It…
Introducing: Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch
It may cost a pretty penny at $196,000 on a gold bracelet, but then it has all the attributes to warrant it. What does? The Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch. If you gemstones, or even rainbows, you will really enjoy the beauty of this piece — inside and out. Recently, I…
Grand Seiko Celebrates 60th Anniversary With New Special-Edition Watches
In honor of its 60th anniversary, Grand Seiko is unveiling four limited-edition watches that reinterpret the brand’s signature blue on the dial and its technically superb precision movements inside. It was in the late 1950’s that a group of Seiko’s best watchmakers banded together to try to create an even higher level of precision and…