Founder and editor-in-chief of, Roberta Naas is a veteran award-winning journalist in the watch industry with  30 years of experience.  She was the first woman watch editor in the US market – breaking in to an “all boys network” with a pioneering spirit that would remain her signature to this day.  With a Master of Arts degree in newspaper journalism from the Newhouse School, Syracuse University, and as a member of Sigma Delta Chi, the Society of Professional Journalists, Naas brings responsible, factual – yet always timely and insightful — reporting of the watch industry to the forefront.

An authority in the watch industry, Naas has studied timepieces and horology from the ground up – visiting watch factories around the world, taking watch courses (disassembling and reassembling watches) with brands such as Jaeger-LeCoultre, and witnessing vast changes and advances in technology and materials. She has regularly interviewed international CEO’s, brought breaking news to light, and been given coveted behind-the-scenes access to places in horology others only wish they could go. Naas is one of the most well-respected, well-regarded watch journalists in the world, traveling the globe to re-discover time again and again.

Naas has authored six books on watches (Jewels of Time, Great Timepieces of the World, Masters of the Millennium, Master Wristwatches, and two editions of Times of Arabia), and has written for such esteemed newspapers as the New York Times, Bloomberg and Bloomberg Business Week, Wall Street Journal, Herald Tribune, Financial Times, Robb Report and Elite Traveler. She  has a column on Forbes (Perfect Timing) and contributes to other on-line platforms such as TheWatchPages, HighSnobiety and JingDaily. Naas continues to write for the world’s most trusted newspapers, consumer magazines and trade publications – turning out dozens of leading, informative articles per month. Naas also is a member of the board for several organizations, including Jewelers’ of America’s Gem Awards, Watches and Women, and Watch Stars.

Her oath at is to bring the facts to light about new timepieces, their masterful movements, the technology and people behind them, brands and directions they take — all to give insight into the wonderful world of haute horlogerie to discerning collectors and enthusiasts. You can find more about Roberta Naas on wiki-pedia. accepts written contributions  from qualified watch journalists, knoweldgeable collectors and authorities in the field so that we never compromise on ethics, integrity or precision.