Armin Strom Partners with Gumball 3000 — The Around-the-World Rally

What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s…

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Pure Ingenuity – Introducing Armin Strom’s Pure Skeleton Air and Earth

The elegance of a timepiece is often hidden behind an exquisite dial sometimes leaving the inner workings of a watch largely mysterious.  However, Armin Strom’s Skeleton Pure collection reveals the mastery inside its device without losing the stylish appeal of a tasteful dial. We’ve touched on the  Skeleton Pure Fire and Water models here in the past but…

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Armin Strom Offers Personalized Watch Engraving

Just to be clear, you won’t be able to have this in time for the holidays, but — wow — what a gift — or even a self-purchase. Armin Stom, whom we have written about here many times before, now offers customers the chance to personalize his or her own watch. Just beneath the 6:00…

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Armin Strom Skeleton Pure — Breathtakingly Beautiful

By Gordon Henderson Located in the scenic town of Burgdorf, in the northwest part of Bern, Switzerland, Armin Strom (a brand we have written about many times before here) opened his own watchmaking shop in 1967 where he not only sold and restored watches, but also started creating pieces of his own design. The first…

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Introducing the Armin Strom Racing Gravity and New Tourbillon Gravity

We love Armin Strom – it is a brand we have written about many times before. In fact we even went racing with them at the Austin, TX, Formula 1 races. Armin Strom is all about excellence, exclusivity and precision, in addition to creating contemporary appeal. Now, here at BaselWorld, the brand releases several new…

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Behind the Scenes with F1 Team Marussia (original pics)

With the 2013 Formula 1 Racing season coming to a  close after the races in Brazil last weekend, it is a good time for teams to take stock of their performance and plan ahead for all of the changes coming in 2014.  F1 Team Marussia is doing just that.  Thanks to Armin Strom Watch Company,…

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