A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

TAG Heuer Sponsors SEA Paddle NYC, with Paddle Champion Kai Lenny Competing

Looking for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the very intriguing SEA Paddle NYC event on Saturday.  Not only is it wonderful to see hundreds of paddle boarders making their way around Manhattan, but…

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How Casio Helped Save Blake Lively in The Shallows

If you are not a lover of shark movies, you may not have seen the new Blake Lively movie, The Shallows. And if that’s the case, you may not have seen how she uses her Casio watch to plan an escape from the Great White. In the movie, while surfing, Lively’s persona, Nancy, encounters the…

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Introducing the Louis Moinet Memoris Red Eclipse Celebrating Moinet’s 200th Anniversary of the Invention of the Chronograph (and the Eclipse of the Moon)

You are seeing it here for the first time on line, as Louis Moinet shares this exclusive with ATimelyPerspective: the Memoris Red Eclipse watch. Created in celebration of the 200th anniversary of the brand’s invention of the chronograph, the brand is releasing the Red Eclipse. The official unveiling will be on September 16 at an event…

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How Omega Timed and Captured Shauna Miller’s Dive on the Track to Take the Gold at Rio Olympics 2016

Last night at the Rio Olympics, Shaunae Miller dove for the finish line of the women’s 400M– beating Allyson Felix (a now 7-time Olympic Medalist) – and stealing the gold. Felix got the silver. Just a few short strides to the finish line of the grueling race, with Felix and Miller both running in perfect…

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Interview: Usain “Lightning” Bolt, Hublot Brand Ambassador, Makes History at Rio 2016

Last night in Rio, Usain “Lightning” Bolt made history as he won the Gold in the 100M men’s run — making him the first athlete in history to win the Gold for the 100M in three successive Olympic Games. While he didn’t break any of his own personal  records, he is still known as the fastest person in…

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RIO 2016: Michael Phelps, Omega Brand Ambassador, Wins 5 Gold Medals, 1 Silver

With his toddler son watching on the sidelines (well, maybe watching, maybe not), Michael Phelps swam to yet another win. In the Rio 2016 Summer Olympic Games — his last Olympic competitions — the already highly decorated medal winner took five gold medals and one silver medal. Making the achievement even more impressive is the…

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