A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Meet TAG Heuer’s New Ambassador, New England Patriots’ Tom Brady, and the new Carrera Heuer 01

According to Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, the new Carrera Calibre Heuer 01 watch – finally out and in stores now — is the future of the brand. At least he alluded to that at last night’s event in New York City, where the brand also…

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Hublot Opens New Hublot2 Factory in Switzerland, Celebrates 10 Years of Big Bang

Recently I was privileged to be just one of three American journalists to travel to Nyon, Switzerland, for the opening of Hublot 2 – the second Hublot Manufacture to open its doors Ground was broken on this project just about a year and a half ago, and already the building is up and running. On…

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New York has a New Watchmaking Training Program: Enter Patek Philippe Horology Training of New York

Earlier this year I had the distinct pleasure of joining the famed Patek Philippe for a training session in the brand’s state-of-the-art workshops at Rockefeller Center. Not only did we have full access to the facility and get to work with silicium (you can read more about that here), but also, we learned of an…

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Holy Bat on the Wrist: Romain Jerome Unveils Spacecraft Batman Watch

Batman fans, this one is for you. Meet the new Romain Jerome Spacecraft Batman watch — a sleek rendition of high tech, space age and – well – Batman. Thanks to a partnership between Swiss brand Romain Jerome and Warner Bros. Consumer Products, on behalf of DC Entertainment, the new piece inspired by the Dark Knight…

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Behind the Scenes: A Moment in Time with an Audemars Piguet Master Watchmaker

It is no secret that independent watch brand Audemars Piguet is at the top of the haute horology lineage. This brand focuses clearly on innovative design, technological developments and superb finishing. The artisans the brand employs in its workshops in the Jura Mountains reflect the brand’s dedication to excellence. Such is the case with Joelle,…

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The Martian — Matt Damon and Others Wear Hamilton Khaki Watches

This past weekend in theaters, The Martian, made its debut. Directed by Ridley Scott and starring Matt Damon- the movie is all about bravery and survival. Every moment counts as Matt Damon, who plays an astronaut left behind as dead, struggles to get word back to Earth that he is alive. Those crucial minutes and…

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