A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering…

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Apple Watch Pre-Orders Soar, But Can It Deliver?

As we wrap up our week-long look at SmartWatches from traditional watch brands, we think it is only fitting to take a look at the leader of the SmartWatch pack from the technological side: the Apple Watch. Yes, one of our contributors and a true watch lover has pre-ordered his Apple Watch, as have many tech-savvy followers…

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Breitling’s B55 Connected Chronograph Smart Watch Brings the Watch Functions to the Phone

Out of all of the new tech-integrated watches released by traditional brands, Breitling’s B55 Connected Chronograph (announced at the 2015 BaselWorld) is perhaps one of the most exciting ones. Mostly because it is a fun watch that has a very authentic feel to it in both design and function. The brand has embraced an ultra-technical look…

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Bulgari’s Diagono Magnesium Smart Watch Gives You Military-Level Security On Your Wrist!

Imagine if you could keep all of your personal information in one place  — around your wrist. And better yet, have it be always accessible and safely stored. In an age where confidential information is becoming harder and harder to keep secure, Bulgari’s new Diagono Magnesium is able to keep your most sensitive material stored…

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SmartWatch Week — Day 1: Can Traditional Watch Brands Compete in the Smart Watch World?

As we have said before, BaselWorld is a beast waiting to be tamed. Much like the watch version of an auto show, hundreds upon hundreds of brands introduce the newest models that are set to come out in the months to follow. This year’s BaselWorld Fair in Switzerland brought us an array of new designs and…

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Fendi Timepieces Unveils Momento Bag Bug Watches — Put on Your Angry Face (BaselWorld 2015)

There were a lot of great watches at BaselWorld this year – from the high-tech, to the haute-horology and even space-age-like watches. Then there were the classics, the retros, the refined. But then – there were the fun, whimsical watches that just let you breathe in and out with a smile. Fendi Timepieces unveiled one…

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