A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Zenith Celebrates 150 Years and Classic Racing with the El Primero Chronomaster 1969 Tour Auto Edition

By Ryan Walsh The concept of “Pushing the limits” applies to many different things. In some aspects it’s racing a car at full tilt, pushing your skills to the absolute limit, or taking all your creative skills, and building a masterpiece of innovation. That is what Zenith has been doing – time and again –…

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How Much Can You Fit into 45MM? A lot if you are IWC — Check Out the Portugieser Perpetual Calendar Digital-Date Month Edition 75th Anniversary Watch (Video)

By Gordon Henderson To commemorate the 75th anniversary of IWC’s Portugieser line, the brand has unveiled the Portugieser Perpetual Calendar Digital-Date Month Edition “75th Anniversary.” For the most part, the lengthy name lists the complications found in the piece, and, given the breadth of features listed, it would appear IWC has paid proper tribute to…

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Armin Strom Partners with Gumball 3000 — The Around-the-World Rally

What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s…

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Tiffany & Co. Unveils Newest Swiss-Made Watches: CT60 and East West (Video)

Focusing on American design made in Switzerland, Tiffany & Co. today unveiled to the world its newest watch collections: CT60 and East West. Everything is made in Switzerland — under the very vigilant eyes of the less-than-three-year-young Tiffany & Co. Swiss Watch Company. Those who may remember Tiffany & Co. watches of the most recent…

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Off The Cuff – Casio’s ProTrek Tough Solar Is Ideal For Any Outdoor Adventure

What’s the most important aspect of a watch? It depends on who you are and what the occasion is. For hikers and outdoors people in general its versatility. As with any tool, while on the trail, if its heavy throw it to the wayside, and the more functions it has the better. In the end…

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Off The Cuff: Ritmo Mundo’s Quantum II- A Fashionably Versatile Timepiece.

  I love football, or as we Americans call it, soccer. Since I’ve most recently relocated to the greater Los Angeles area, I was really excited to get my hands on some hardware from an official partner of the 2014 MLS Championship team, the LA Galaxy. I was fortunate enough to sport Ritmo Mundo’s blue…

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