A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Audemars Piguet Slated to Unveil New Royal Oak Offshore Self-winding Tourbillon Chronograph at Watches and Wonders

By Isaac Wingold For the second year of the Watches and Wonders Hong Kong horology fair, coming up late in September, Audemars Piguet is back — in a big way. The brand will be officially unveiling the new, ultra haute horlogerie piece: Royal Oak Offshore Selfwinding Tourbillon Chronograph. Created in a limited edition of just…

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Breguet Classique La Musicale – Music to the Ears (Video)

You may recall that we toured Paris with Breguet just about a year ago (you can read about that here) and then visited Breguet Manufacture. We were lucky enough to also get inside the brand’s tourbillon room and you can read all about that here. One thing we didn’t bring you then was a close-up look…

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Movado Watches and Parlee™ Cycles Team Up: Introducing the Movado Parlee Chronograph (video)

  If you are a true biker – you are familiar with Parlee™ Cycles. This company custom builds ultra lightweight bicycles that are among the most rugged on the market. The goal of the founders of Parlee Cycles was to create the world’s best performance racing bikes. It has achieved this via a combination of…

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Baume & Mercier Unveils Promesse for Women

OK men, I know you don’t really like to read about women’s watches, so we have devised a plan. We will let you – and those women who read ATImelyPerspective — in on it: We have a sister site called Watch Seduction.  On it, we cover women’s watches — only women’s watches — and accessories. It is…

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Watch Brands Partnering with Car Brands: Introducing the Parmigiani Bugatti Mythe

This past weekend at the Monterey Peninsula’s Classic Car Week, precision and luxury were celebrated by many with famous cars and even some famous watches. We brought you details of the weekend earlier this week, here.  During that weekend, Parmigiani – who has had a long-standing relationship with Bugatti – unveiled its newest Bugatti watch,…

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One Collector Speaks Out About his Love of Bulova’s new Accutron II

By Ryan Johnson, NJ Collector In 1960 Bulova introduced the Bulova Accutron, which ran on a tuning fork rather than a balance wheel. Running at 360Hz the movement was accurate to within +/- 2 seconds a day. This technology was requested by NASA for various timing instruments. As such, the Accutron was considered in the…

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