A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Is the Creed “Rigorous Simplicity” for a Watch Brand Realistic Today? Ochs Und Junior Says Yes

This is one rare breed of watch.  Ochs und Junior is a brand created by two smart minds and focused squarely on simplifying the complexity of watchmaking.  With a philosophy of “Rigorous Simplicity,” its watches are – well — simply interesting. Devoid of a brand name on the dial, and of most other dial clutter,…

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How Did Jaeger-LeCoultre Reinvent its Past? A Tribute to the Geophysic

By Alex Lam The watch world is no stranger to trends, and one trend that has perhaps become most prevalent in recent years is the tribute watch.  The tribute watch is a simple concept in theory, but tricky to execute in reality.  Given this, Jaeger-LeCoultre is among the best at crafting these tribute timepieces.  Last…

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Introducing the Limited Edition IWC Pilot Spitfire Chronograph “Tribeca Film Festival 2014

With the 2014 Tribeca Film Festival upon us, IWC announces its impressive role for the second year in a row as the Official Festival-Time Partner. The brand has even created a limited edition watch in honor of its partnership with this grand NY event.  The IWC Pilot Watch Spitfire Chronograph “Tribeca Film Festival 2014” –…

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Marc A. Hayek Takes a Moment in Time to Discuss Breguet’s High-Tech yet Traditional Watchmaking at BaselWorld 2014 (Video)

At BaselWorld 2014 Breguet introduced, among other models, the final  rendition of the Classique Tourbillon extra-plat automatique (5377). Our close colleagues at International Watch talked with Marc A. Hayek, President & CEO of Breguet, Blancpain and Jaquet Droz,  during the fair about how the ultra-thin platinum watch’s unusual peripheral rotor, silicon components and long, 90-hour…

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Explore the Vallee de Joux with photographer Dan Holdsworth and Audemars Piguet (Video)

Audemars Piguet – well known for its long history and the fact that it is the oldest luxury watch firm still privately owned by the founding family – takes a great interest in the environment – as we mentioned in a post here recently.  Much of the brand’s inspiration for saving the forests and reconstituting…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a…

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