A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

88 Rue du Rhone Releases Watch for Breast Cancer Awareness

With October being dedicated to Breast Cancer Awareness, many watch brands are jumping headlong into supporting this important cause.  88 Rue du Rhone is one such company. It unveils its “Pink Lady” watch  and announces a partnership with The National Breast Cancer Foundation.  The 35mm Swiss made quartz chronograph  retails for  $745, with a portion…

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A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show

If you were off enjoying the weekend – good for you. We tweeted and posted on facebook a variety of results for the weekend’s Only Watch 2013 auction held in Monaco – in which 33 unique timepieces were donated by brands and offered for sale to bidders around the world in support of Duchenne Muscular…

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Full Details on the Audemars Piguet LeBron James Watch, and a Few Words with James

Friday night in Miami, Audemars Piguet sponsored a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. We gave you a quick peek at that watch Friday night here.  Now we bring you more detail…

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Breaking News: Audemars Piguet Unveils LeBron James Watch

Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. A brand ambassador for a couple of years now for Audemars Piguet (you can read about…

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Baume & Mercier’s Amazing Women’s Watches: Linea “Day and Night”

Since its inception Baume & Mercier has understood and catered to women as well as men. The brand has repeatedly unveiled feminine, elegant timepieces that are perfect for women. Today, especially, as women multi-task, Baume & Mercier understands their needs, and offers the Linea line with interchangeable straps. Now, the company brings the Linea to…

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