A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Celebrate the 4th of July with Made-in-America Watches

July 4th is a federal holiday in America, honoring our hard-won Independence from Great Britain and our adoption of the Declaration of Independence on July 4, 1776. While fireworks and picnics usually crown the day, it’s a great time to take a close look at the Made-in-America sect of the watch market, which, a half…

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Introducing the Omega Seamaster Diver ETNZ Limited Edition Watch (original photos)

Yesterday, we brought you a behind-the-scenes look here at Emirates Team New Zealand and the new AC72 catamaran set to compete in the Louis Vuitton Challenger Races for the America’s Cup. Omega is a proud sponsor of the Team and has been for years. As such, Omega now releases the new 44mm Seamaster Diver ETNZ…

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Behind the Scenes with Emirates Team New Zealand and Omega as they Prepare for the Louis Vuitton Cup Challenger Races (original photos)

Last week, we here at ATimelyPerspective had the distinct pleasure of joining Omega in San Francisco, as the brand unveiled its newest America’s Cup Regatta watch (which we will cover in more detail shortly) made in cooperation with Emirates Team New Zealand. We also spent some time with skipper Dean Barker of ETNZ and the…

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Top Women’s Watches – Bulgari Berries Tourbillon

Berries Tourbillon Retrograde Hour watch Bringing a bit of its jewelry heritage to the watchmaking front, Bulgari this year clearly focuses on women and unveils its Berries Collection of timepieces that includes a stunning Jump Hour watch and the alluring Tourbillon Retrograde Hours watch seen here. The Berries Tourbillon Retrograde Hours watch features a marquetry…

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Baume & Mercier unveils Capeland Worldtimer

This watch is for the man who loves to travel, wants to know time around the globe with a glance at the wrist, and – let’s be honest – wants to show off a little. At an incredibly affordable price point, Baume & Mercier unveils its Capeland Worldtimer watch in steel ($7,900) or, if you…

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Watch Education: Understanding Constant Force

Not a new concept in watchmaking at all, the idea of constant force has taken center stage as watchmakers strive for ever greater accuracy and precision.  Essentially, constant force is a means of improving the rate of a watch by making the torque of the spring constant throughout the entire power reserve duration. Generally, in…

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