A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Watch Education: Understanding the use of Rubies in Movements

  We have gotten a lot of questions from readers about rubies used inside watch movements, so we thought it was high-time to address the issue. Essentially, when a mechanical watch movement is said to have a certain number of jewels in its composition, those jewels are predominantly synthetic rubies created especially for watch movements…

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Louis Moinet Unveils the Red Stromatolite Watch – the Oldest Known Fossil

Louis Moinet is a brand we know and love. The creator of these incredibly advanced timepieces regularly utilizes some of the rarest materials on earth for dials – and this newest watch may top them all. The Red Stromatolite is the worlds’ oldest known fossil – dating back 3.5 billion years. The name is derived…

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Around the World: A. Lange & Sohne Opens First USA Boutique and Shows off the new Zeitwerk

Recently, Atimelyperspective traveled around the world with A. Lange & Söhne to check out its most recent and upcoming boutique openings (we will have a lot more coverage of that trip coming up soon). From Paris, to Dubai to Palm Beach, Fl, the trip proved to be incredibly fruitful and informative. The culmination was in…

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Time Capsules: Commentary — It’s a Numbers Game

The ancient Mayan calendar says 12-12-12 – Today— signals the end of time as we know it and the beginning of an evolution for Earth and its inhabitants. (Some say this “end” will actually occur on 12-21-12.) A few watch brands – who track time so elegantly – interpret that to mean the start of…

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Time Capsules: Product — TAG Heuer Releases Carrera 1887 Chronograph

The newest TAG Heuer watch is a beauty. The Carrera 1887 Chronograph features an integrated column-wheel automatic chronograph movement in an updated design of the legendary series that was first designed by Jack Heuer in 1964.  Still an icon, this Carrera’s caliber was developed in-house by TAG Heuer utilizing intellectual property elements acquired from Seiko…

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Time Capsules – Product: Jaeger-LeCoultre Unveils Duometre Unique Travel Time Watch

If there was ever a luxury GMT watch that you just have to let your breath out and say Wow to, this is it. The new Jaeger-LeCoultre Duometre Unique Travel Time watch makes use of art and technology with superb results. The watch house the brand’s revolutionary Dual-Wing movement and reflects the technical breakthroughs the…

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