A look at the world’s watch brands, their newest timepieces, brand ambassadors, events and news – by brand.

A Moment in Time: NASCAR Race Driver Danica Patrick

Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The weekend consisted of races, celebratory parties, the launch of the new Danica Patrick Tissot timepiece, and a little time spent off the track with the…

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Time Capsules: Product – Ulysse Nardin and Randy Johnson Unveil “The Big Unit”

At an exclusive event last night in New York, Ulysse Nardin and recently-announced brand ambassador, Randy Johnson unveiled the brand’s first “Big Unit” watch. And – like the 6’10”-tall man himself who lays claim to that nomenclature, the watch is a nicely sized 45.8 mm. The superb chronograph, which retails for $15,500, was designed in…

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Video: Michael Schumacher Talks About Time with Audemars Piguet

Michael Schumacher

Last week we brought you news of the new Michael Schumacher watch by Audemars Piguet. Now, in this intriguing video, seven-time world champion Michael Schumacher unveils his first Defining Moment, and explains what has changed in motor car racing in the last few years and how important team work really is. Click here to see…

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Time Capsules: News – Rare Tiffany, Rolex, Patek Philippe coming up for Auction

Mark your calendars if you are a vintage watch lover – on November 18, at the Fletcher-Sinclair Mansion in New York, more than 300 fine and unique timepieces will be up for sale at the Heritage Auctions. Top among the pieces up for sale at the Timepiece Signature Auction are rare repeater watches.  One pocket…

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Time Capsules: News –Audemars Piguet Presents New Michael Schumacher Royal Oak Offshore Watches in Germany

It’s been a big month for Formula One race-car driver Michael Schumacher – who officially confirmed his resignation this month — effective at the end of this season.  The German born racer is a seven-time World Champion and is regarded as one of the greatest F1 drivers ever. Holding a host of records, Schumacher (who had…

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