Phillips To Auction $3Million+ Rolex Cosmograph Daytona “The Unicorn” Ref. 6265

Unique white gold Rolex Daytona, "The Unicorn" Ref. 6265 goes up for Auction with Phillips

What may well be the only known vintage Rolex Cosmograph Daytona in 18-karat white gold with white gold bracelet, “The Unicorn”  Reference 6265, is going up for auction by Phillips in Association with Bacs and Russo.  It is estimated to sell for more than $3 million.  This makes the first time this extremely rare  watch…

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Rolex Brand Ambassador Roger Federer Reclaims World No. 1 Ranking in Tennis

Roger Federer, Rolex brand ambassador, takes the No. 1 world ranking again thanks to his recent win in Rotterdam.

Our second brand ambassador related post of today (two more coming shortly) revolves around two very famous names: Rolex and Roger Federer. We were thrilled to see that this past weekend in Rotterdam, Roger Federer came out victorious at the ABN AMRO World Tennis Tournament and  reclaimed his status as the World No. 1 ranking for…

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Take Our President’s Day Quiz: Rolex, Heuer, Timex And More

Marilyn Monroe gave President John F. Kennedy an engraved watch, which he quickly gave away.

Today is President’s Day in the good old USA. In honor of that, we are bringing back one of our favorite post of the past:  our President’s Day Quiz. Test your knowledge … and find out who loved watches. President’s Day Quiz Questions: 1 – A) What President was the first to refuse (initially) to…

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Rolex Official Timekeeper Of 56th Edition of Rolex 24 At Daytona This Weekend

Qualifying - Prototype Pole Position Holder, #10, Konica Minolta Cadillac DPi-V.R, Cadillac DPi, P, Ricky Taylor (USA), Jeff Gordon (USA), Jordan Taylor (USA), Max Angelelli (MCO)

Despite my disappointment in being unable to join Rolex for the 2018 Rolex 24 at Daytona, I can’t deny that watching in on TV was also a thrill. For me, it always is. As a teenager who basically hung out with the gear heads building muscle cars, race cars and racing at every local track…

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Tennis Great And Rolex Brand Ambassador, Roger Federer, Wins Sixth Australian Open

Roger Federer's watch of choice: Rolex Datejust II

Winning his 20th Grand Slam title yesterday, the 36-year-old Roger Federer also took his sixth Australian Open win and demonstrated once again his incredible athletic excellence. The Swiss tennis champion is also a Rolex brand ambassador, and while he does not wear his watch during play, he always dons it before accepting a winning trophy.…

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Year in Review: This Year Rolex Celebrates 50 Years of Golf

The President's Cup

For the past eight years, I have contributed annually to the special watch insert in the New York Times: Watch Your Times. This year, I had the distinct honor of writing about Rolex’s 50 years of golf involvement. Today, as part of our year’s review, we bring you that article, written by Roberta Naas, as seen in…

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