Meet the Watch that Displaced the Daytona (Almost) at this Year’s Baselworld: The Rolex Air-King

This year at Baselworld, when it came to Rolex, all eyes were on the newly revamped Daytona. Well, not all eyes. While we liked the new Daytona, we loved the new Rolex Oyster Perpetual Air-King. The 40mm watch is an impressive re-introduction of a classic that not only pays tribute to its aviation roots, but also embraces the…

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Two of the Most Beloved Watch Brands Embraced by 20th Century Presidents

On President’s Day, if you are a watch lover, it’s easy to wonder what our leaders wore on their wrists. Earlier today, we brought three of the watches that certain presidents throughout our history simply couldn’t wear while in office. Here we bring you two tried-and-true favorite brands by US Presidents of the 20th and 21st…

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5 Reasons Why Rolex Gets It Right – As Usual

With the new year upon us, the Pantone Color Institute has announced its hot colors of 2016.Typically, there is one star color of the year, but this year they have named two hues: Rose Quartz and Serenity (a pale blue hue) as the 2016 Colors of the Year. This means we can expect a lot…

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Recapping the Rolex New York Yacht Club Invitational Cup as Summer Sailing Comes to a Close

Last week, September 12-19, in Newport, RI, some of the finest sailing of the season took place at the Rolex New York Yacht Club Invitational Cup. A favorer among sailors worldwide, the Club is a key racing activity – held biennially and hosted by the New York Yacht Club. The event promotes Corinthian sailing and…

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Tennis Great Roger Federer, Rolex Ambassador, Looks to the Next Big Match at the U.S. Open

At this stage in the game only the truly big names are left to compete for the 2015 U.S. Open title. Who bigger than Rolex’s own Swiss phenomenon Roger Federer? For years Rolex has had its hand in the tennis realm, including being the Official Timekeeper of both the Australian Open and the prestigious Wimbledon.…

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The New Rolex Day Dates You Don’t Want to Miss Thanks to the Rolex Caliber 3255

By Gordon Henderson When one hears the word “Rolex,” a host of things come to mind. Among them: iconic design, lasting durability, state-of-the-art manufacturing and innovative thinking – in addition, of course, to cool things like Paul Newman, automotive sports, diving and more. Now, we have even more to be excited about- as we witness…

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