TAG Heuer Watches: Timepieces of Choice for Soccer Player Cristiano Renaldo

With the FIFA World Cup slated to begin June 12 and running through mid July, a host of brand are gearing up their involvement with international football. We will be bringing you more about that in the coming weeks. However, after just having seen TAG Heuer at the TimeCrafters show last week, it’s a great…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…

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TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The event – with ribbon cutting outside in the frigid 10-degree weather – heralded the opening of the 1200-square-foot custom-designed boutique that…

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A Practical Guide to Watch Collecting

By Alex Lam Yesterday, we waxed poetic about our passion for watches and the drive to collect and curate them.  That article was all about the emotion involved in buying a watch and the relationship one forms with it.  Today, we bring a more practical view to the concept of watch collecting.  After considering the…

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Watch Executives Speak Out about Prices, Groups, Technology and More

In a passionate statement that rounded out an hour-long panel discussion among top-level watch industry executives in New York City recently, Maximilian Busser, founder of MB&F Horological Lab, summed up the idea of what makes a watch extraordinary: “It is proof of human genius. The first tower clocks were transformed from stone and metal in…

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Watch Lovers Welcome at the First-Ever Watch Panel Discussion at the Extraordinary Conference in NYC

On December 5-7 in New York City, the Initiatives in Art and Culture will host its 15th conference – this year entitled Extraordinary:  Icons, Iconoclasm, and Innovation. Throughout the cultural conference, icons, innovators and extraordinary individuals and brands will give presentations on today’s arts, fashions, cultures and – for the first time ever—watches. On December…

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