Congratulations Oracle Team USA Wins America’s Cup 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…

Read More →

TAG Heuer Unveils Specially Made Smart Watch for Professional Timing

As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle Team USA co-invented onboard connectivity equipment and  intelligent smartwatch to supply each crew member instant access to crucial race condition data in real-time. The system…

Read More →

Exclusive Interview: Stephane Linder, TAG Heuer CEO, has a few plans in store for the brand (first in a series of new executive interviews)

There have been a lot of shifts in the watchmaking world lately- behind-the-scenes shifts that is.  CEO’s and brand presidents are moving around – hopefully for the better. TAG Heuer just got a new CEO, as did Jaeger-LeCoultre, Bulgari and a few others. Ditto in the USA, where Audemars Piguet has a new president and…

Read More →

A Close-up Look at the TAG Heuer Aquaracer 500M Limited Edition, at the America’s Cup Races

The TAG Heuer Aquaracer 500M Limited Edition watches pay tribute to the America’s Cup. This year, TAG Heuer partners with Oracle Team USA—equipping the teams with TAG Heuer eyewear and chronograph watches. As such, it has unveiled a new fleet of limited edition Aquaracer watches equipped with helium escape valve to render them water resistant…

Read More →

Day One of 34th America’s Cup races — On the Water with TAG Heuer and Oracle Team USA

Today we spent the day on board a yacht in the San Francisco Bay with TAG Heuer, Official Partner with Oracle Team USA, Defender of the 34th America’s Cup. We witnessed the first two races of the main event — the world’s oldest active sporting trophy. While Oracle Team USA went into the race with…

Read More →