Trend Report: Gotta Regatta

It’s almost upon us — the season for sailing, yacht racing and enjoying the great oceans that surround us. This summer a wealth of great regatta races abound – some are even preliminary races for the 34th America’s Cup races that are finally coming back to US waters in 2013. For skippers commanding some of…

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Time Capsules: Racing Watch News from TAG Heuer, IWC, Bremont

It’s no secret that watch brands love cars and vice versa – since they are both precision machines. Currently a host of watch brands are making new alliances. TAG Heuer partners with the Monaco Grand Prix and the Automobile Club de Monaco for the same reasons it is ineluctably linked to the other two “Triple…

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Watch Stops: PRE-BaselWorld 2012 – TAG Mikrogirder Concept Watch

The newest chronographs (watches equipped with a mechanism that makes it possible to measure continuous or discontinuous intervals of time) on the market take fraction-of-a-second timing to new heights – especially in the case of the all new concept watch from TAG Heuer – the Mikrogirder.  All new, the Mikrogirder 2000 Concept watch offers split…

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Video: Guy Semon Explains The Evolution of TAG Heuer Chronograph Technology

By Jonathan Bues, IW Magazine On Wednesday,  the editors of International Watch [for whom the founder of Atimelyperspective writes], met with Guy Semon, Vice President of Sciences and Technology at TAG Heuer, who was in New York to show the press his firm’s new Microgirder 2000 chronograph, unveiled in Geneva last month. Semon, a former…

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Style Watch: TAG Heuer Watches for Women

Known for its innovative approach to watchmaking, TAG Heuer has long created some wonderfully exciting women’s sport watches, but this new Formula 1 TAG Heuer Lady Steel & Ceramic watch may beat them all! The alluring, immediately recognizable timepiece is crafted of high-tech ceramic and meticulously set with diamonds on the dial and bezel of…

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Weekend Sojourn: Visiting the Swiss Watchmaking mecca of La Chaux-deFonds

Exhibit at the clock museum. Watch lover visiting Switzerland? If so, most likely you’ll want to schedule a visit to the mecca of Swiss watchmaking, La Chaux-de-Fonds. It is a quick stop, but many brands call this district home. The capital city of the 1,000-meter-high district of La Chaux-de-Fonds, is the canton of Neuchâtel– where…

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