Introducing TAG Heuer Watches that Celebrate Indy 500 and Auto Racing: a Caliber Heuer 01 Automatic Chronograph and Formula One Chrono

TAG Heuer special edition Indy 500 Caliber Heuer 01 Automatic Chronograph, 2017

It’s an exciting day in American auto racing today, with the 101st Indy 500   taking place in Indianapolis today. As usual, TAG Heuer is there for this American institution as the Official Watch, Timepiece, Chronograph and sponsor of the Indianapolis 500 Race. In celebration of this famed Memorial Day weekend sport, TAG Heuer has also…

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Introducing the TAG Heuer Connected Modular 45 Watch – Customizable Smart Watch with 4,000 Iterations

The new TAG Heuer Connected Modular 45mm smart watch is totally customizable.

In an official unveiling last night in San Francisco and today in Switzerland, TAG Heuer unveils its second TAG Heuer Connected Modular 45 watch – totally officially Swiss Made and in a modular format so that buyers can customize almost any aspect of the watch to suit their needs. In total, TAG Heuer says as…

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Meet the People: A Dozen of the Wealthiest Swiss Watch “Families” Today, and How I Know Them

Some of the wealthiest Swiss watch families and individuals are worth billions.

  Sure, Forbes has its billionaire lists and its highest-paid athletes/CEOS/celebs lists, but they don’t have the list that is currently out and circulating of the richest people in the Swiss watch industry. The wealthiest Swiss watch families include names we are all too familiar with, including Rupert, Hayek, Stern and Scheufele. Here we bring…

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All the Presidents’ Watches: From Donald J. Trump to LBJ and JFK — What They Wore

Donald J. Trump at the Unveiling of his Trump Signature Watch Collection at Macy's in 2006

Every year on the celebrated “President’s Day” in America, we take a look at which presidents wore which watches. The thing is, with the exception of the newest president, President Donald J. Trump, that story hasn’t changed much. So, below, we give you a comprehensive look at some watches previous presidents wore, offer up a…

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Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

TAG Heuer gets ready to announce new brand ambassador for women's watches.

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even…

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