Meet TAG Heuer’s New Ambassador, New England Patriots’ Tom Brady, and the new Carrera Heuer 01

According to Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, the new Carrera Calibre Heuer 01 watch – finally out and in stores now — is the future of the brand. At least he alluded to that at last night’s event in New York City, where the brand also…

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Sharapova Pulls Out Of U.S. Open, Still Set To Bring the Heat Later This Year With TAG Heuer

Maria Sharapova of Russia celebrates a point during her women's singles final match against Simona Halep of Romania on day fourteen of the French Open

With the U.S. Open still in the welcoming matches, perhaps some of the biggest news so early is the last minute withdrawal of all-star Maria Sharapova. Just before the tournament began Sharapova announced she’d pull out of the Open due to an injury to her right leg. Such news like this leaves us wondering when…

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Patrick Dempsey, TAG Heuer Brand Ambassador, Talks Time and Racing

Recently, on our “Perfect Timing” column on Forbes.com, Roberta Naas wrote about her encounter during the Indy 500 with actor-turned-racer Patrick Dempsey. Here, we bring you an excerpt from that story, which you can read in its entirety here. Dempsey, a brand ambassador for TAG Heuer, was on site with the brand at the Indy 500,…

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Time For Reflection – Father’s Day Perspective With TAG Heuer

Father’s Day takes on a different meaning for everyone. No two father/child relationships are alike. But there are probably a few universal traits that make up this appreciative day for dads. As a child I grew up with the idea that my dad was this super human who could do everything that I couldn’t. Who…

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TAG Heuer Speeds Ahead in FIA Championship Endurace Races

Long involved in the world of automobile racing, rallies and even auto-inspired movies, TAG Heuer propels this DNA to new heights with the news that the brand has become the Official Timekeeper and Official Watch Partner of Nissan NISMO — just in time for the LeMans 24 and the FIA World Endurance Championship (WEC). In…

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Experiencing the Indy 500 with TAG Heuer, Patrick Dempsey and Marco and Mario Andretti

It’s as American as it gets. It’s not baseball or apple pie, but it is the heartland of America: the Indy 500. It’s a funny thing but this weekend, ATimelyPerspective had been invited on a number of trips, including the Monaco Grand Prix (also with TAG Hewer). The Indy 500 was the one I knew…

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