Up-to-the-minute news and announcements about watch brands and the watch industry.

Bulgari’s Diagono Magnesium Smart Watch Gives You Military-Level Security On Your Wrist!

Imagine if you could keep all of your personal information in one place  — around your wrist. And better yet, have it be always accessible and safely stored. In an age where confidential information is becoming harder and harder to keep secure, Bulgari’s new Diagono Magnesium is able to keep your most sensitive material stored…

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SmartWatch Week — Day 1: Can Traditional Watch Brands Compete in the Smart Watch World?

As we have said before, BaselWorld is a beast waiting to be tamed. Much like the watch version of an auto show, hundreds upon hundreds of brands introduce the newest models that are set to come out in the months to follow. This year’s BaselWorld Fair in Switzerland brought us an array of new designs and…

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Zenith Celebrates 150 Years and Classic Racing with the El Primero Chronomaster 1969 Tour Auto Edition

By Ryan Walsh The concept of “Pushing the limits” applies to many different things. In some aspects it’s racing a car at full tilt, pushing your skills to the absolute limit, or taking all your creative skills, and building a masterpiece of innovation. That is what Zenith has been doing – time and again –…

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Is Your Watch a Counterfeit? And How Would You Know?

Each year, more than 11 million maritime containers arrive at our seaports — many filled with counterfeit goods. Last year, the category of jewelry and watches became the leading commodity in the most-seized counterfeit items – by value, according to the US Customs and Border Protection department. In fact, seizures of counterfeit watches and jewelry…

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How Much Can You Fit into 45MM? A lot if you are IWC — Check Out the Portugieser Perpetual Calendar Digital-Date Month Edition 75th Anniversary Watch (Video)

By Gordon Henderson To commemorate the 75th anniversary of IWC’s Portugieser line, the brand has unveiled the Portugieser Perpetual Calendar Digital-Date Month Edition “75th Anniversary.” For the most part, the lengthy name lists the complications found in the piece, and, given the breadth of features listed, it would appear IWC has paid proper tribute to…

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Armin Strom Partners with Gumball 3000 — The Around-the-World Rally

What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000 miles across the globe for sport. And this year the trademarked Gumball 3000 Rally will be travelling from Europe’s “Venice of the North” to America’s…

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