Up-to-the-minute news and announcements about watch brands and the watch industry.

Would You Wear a Blue/Green Rolex? Introducing the Oyster Perpetual Milgauss Blue Z (video)

This watch is a winner. Now some may say that the blue and green combination is a bit odd, but we think it is a perfect color to take this already easily identifiable, much-loved watch to even new heights.  The new Rolex Oyster Milgauss Blue Z features an amazing green sapphire crystal combined with a…

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How Did Jaeger-LeCoultre Reinvent its Past? A Tribute to the Geophysic

By Alex Lam The watch world is no stranger to trends, and one trend that has perhaps become most prevalent in recent years is the tribute watch.  The tribute watch is a simple concept in theory, but tricky to execute in reality.  Given this, Jaeger-LeCoultre is among the best at crafting these tribute timepieces.  Last…

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Independent, Family Run Companies Offer Mega Advantages: Introducing our Collector’s Corner

When we first created ATimelyPerspective just about three years ago, we knew we wanted to put our 30-plus years of experience in the watch industry to good use (For more about this see our “About” column here.). We wanted to keep the site focused on original content that offers watch education, reviews, and insightful moments…

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Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World

By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to the world that supports you – for causes that need assistance. Audemars Piguet does exactly that. With the sale of each Audemars Piguet watch, a…

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The Power of the Press: Meet the Rolex Pepsi (original pics, prices)

It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first look at the new Rolex Oyster Perpetual GMT Master II watch. A world’s first, this timepiece features a Cerachrom bezel created in blue and red. Suddenly, the timepiece…

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3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer

A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this year’s BaselWorld 2014.  From ultra thins to ultra shimmer, it was a strong year for world premieres and records. We know you are chomping at…

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