Up-to-the-minute news and announcements about watch brands and the watch industry.

Experience the FIBT World Cup – Timing by OMEGA Watches

By Dan O’Rourke It’s all about the clock in bobsledding. When watching the sport you’ll quickly realize your eyes constantly shifting back and forth between the sled and its time. You try to keep up with the color-coded segment comparisons and appreciate the sports announcers who vocalize those differences to ease the strain of your…

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Pre- SIHH 2014: Unveiling the Rotonde de Cartier Earth and Moon Watch

Packing a punch – a technical, aesthetic and watchmaking prowess punch– is what this newest Rotonde de Cartier Earth and Moon timepiece is all about. The alluring blue dialed beauty is set to be officially unveiled in the January 2014 SIHH- but we bring you a sneak peek here. The simply dazzling dial is created…

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Bovet’s Pascal Raffy Cuts Ribbon at First USA Boutique in New York

Yesterday at Central Park South in New York City, Bovet 1822 officially opened its first USA boutique – with brand owner Pascal Raffy humbly acknowledging his family, family team and newest alliances for all their hard work in bringing a dream to fruition.  In fact, Raffy has owned the Bovet brand for just about 13…

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William Shatner and Egard Watch Company Launch New Enterprise: Passages Watch Line

Star Trek cult members well remember the phrase, spoken on the intro of the show by Captain James T. Kirk, “Space: the final frontier.”  But is it?   William Shatner, the man who played the famed and beloved captain, has embarked on a new voyage – exploring the strange new world of time. Working together with…

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Up Close with Hublot and the Miami Heat

The past few days have been a heated experience. Joining Hublot in Miami, ATimelyPerspective gained insight into the world of the Miami Heat basketball team – for which Hublot is the official timekeeper. Additionally, the Heat’s Dwyane Wade is a brand ambassador for Hublot. During the weekend, we watched the Heat beat the Charlotte Bobcats…

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Behind the Scenes with F1 Team Marussia (original pics)

With the 2013 Formula 1 Racing season coming to a  close after the races in Brazil last weekend, it is a good time for teams to take stock of their performance and plan ahead for all of the changes coming in 2014.  F1 Team Marussia is doing just that.  Thanks to Armin Strom Watch Company,…

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