ATimelyPerspective Takes the Ice Bucket Challenge for ALS and Challenges 3 Industry Colleagues

It’s taking the world by storm: the #icebucketchallenge to raise money for ALS. Earlier today, I took the challenge – pouring a bucket of ice water over my head. The concept is to raise money and social awareness of ALS (Lou Gehrig’s disease). I did not do it to get out of donating the $100.…

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Audemars Piguet Watches: A Look at Unparalleled Craftsmanship That Stands the Test of Time

By Gordon Henderson The truth of a watch brand is in the story behind the development philosophy of the creator. The beauty of a watch is in the craftsmanship and vision that is behind it. For over a century Audemars Piguet has been behind some of the world’s most sought-after timepieces and today we explore…

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Omega Watches’ Brand Ambassador Rory McIlroy Wins 96th PGA Champion – Golf at its Finest

Wow. In Kentucky it has been a long weekend wrought with rain, rivers of water on the course and humidity. But it was also a great game of golf. So, after weather delays, balls gone astray into water hazards, bunkers and the crowd, and nail-biting neck-in-neck finishes, the winner is Rory McIlroy. The 23 year old Irish lad has definitively…

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Yes, It Really Does Take Years to Hand-Make a Watch: Following Philippe Dufour and “The Timepiece, Birth of a Watch” Project , with Greubel Forsey

By Isaac Wingold Over the past ten years or so, we’ve seen a surge in the popularity of newer haute horology brands on the market, producing various interesting complicated pieces. With watchmakers at brands such as Urwerk, F.P. Journe, and MB&F creating such complicated masterpieces, we often forget the fact every watchmaker has to learn…

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Acquiring Time: Was it a Mistake for Chai Schnyder to sell Ulysse Nardin to Kering?

The formal announcement came in the morning a couple of days ago: international brand development company, Kering, has acquired the innovative luxury watch brand, Ulysse Nardin. But if you were part of the watch industry and had paid keen attention over the past six months to a year, the writing was on the wall. All…

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Breguet Breaks Records with the Classique Tourbillon Extra-Plat Automatique

By Gordon Henderson Breguet is a juggernaut when it comes to innovations in the advancement of horology. Founded by Abraham-Louis Breguet in 1775, it is one of the oldest watch making brands in the world. ATimelyPerspective had the great pleasure of touring the brand’s Manufacture and its renowned tourbillon room. You can read about that…

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