Introducing Zenith’s El Primero Caliber 410 Triple Calendar Chronograph – an Icon Reintroduced

Those who love a precision instrument will be thrilled with the new Zenith Calibre 410 that recalls the original powerhouse introduced in 1969. That same year that men walked on the moon, Zenith unveiled a revolutionary new movement that had been seven years in the R&D stages. The watch – code named the El Primero…

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Finally Arrived: The Hautlence Destination

Earlier this year, just after BaselWorld, we brought you news of the new Hautlence Destination watch.  That watch was in its infancy then, but is now finished, in production and making its way to the market.   The daring new design from this innovative   brand is, as everything is from Hautlence, superbly crafted and technologically advanced.…

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Watch Executives Speak Out about Prices, Groups, Technology and More

In a passionate statement that rounded out an hour-long panel discussion among top-level watch industry executives in New York City recently, Maximilian Busser, founder of MB&F Horological Lab, summed up the idea of what makes a watch extraordinary: “It is proof of human genius. The first tower clocks were transformed from stone and metal in…

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Great Stocking Stuffer: Introducing the Reflex Audi Watch

Stocking stuffers for the man who has everything are hard to find –but if he (or she) enjoys life in the fast lane, you may want to take a spin to your closest Audi dealer to get a little cool time on your side. The newest Ritmo Mundo Reflex watches are the result of a…

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Bovet’s Pascal Raffy Cuts Ribbon at First USA Boutique in New York

Yesterday at Central Park South in New York City, Bovet 1822 officially opened its first USA boutique – with brand owner Pascal Raffy humbly acknowledging his family, family team and newest alliances for all their hard work in bringing a dream to fruition.  In fact, Raffy has owned the Bovet brand for just about 13…

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William Shatner and Egard Watch Company Launch New Enterprise: Passages Watch Line

Star Trek cult members well remember the phrase, spoken on the intro of the show by Captain James T. Kirk, “Space: the final frontier.”  But is it?   William Shatner, the man who played the famed and beloved captain, has embarked on a new voyage – exploring the strange new world of time. Working together with…

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