A look at some luxury categories outside the watch industry that have collectors clamoring, including spirits, wine, cars, art, cigars and more.

Six ‘Only Watch 2019’ Watches With Big Experiences Built In For The Winning Bidder

Only Watch 2019 Hublot

This year, not only are top Swiss watch brands offering one-of-a-kind watches for the Only Watch 2019 auction to benefit charity (held on November 9), but also six of them are offering some pretty unique experiences to go with that winning bid. Meanwhile for the complete list of all 50 participating brands, check out our…

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How Astronomy Influences Horology And Timekeeping

Pendant alarm watch circa 1590 in the form of a sundial with compass for setting time. 

  Every year at the Salon International de la Haute Horlogerie (SIHH) exhibition in Geneva, the Federation of the Swiss Watch Industry creates a special exhibition around time and watches. Here, we take a look at one of our favorites: Horology, A child of Astronomy. In the world of horology, astronomy, the sky, and the stars have…

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Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles

Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema Squad” member Adam Driver, Norton Motorcycles CEO Stuart Garner, and Breitling USA President Thierry Prissert.They even brought in — for the first time in the U.S.A.…

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Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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How To Celebrate National Watch Day

Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

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