By Nancy Olson This year, Jaeger-LeCoultre pays tribute to the famed Art Deco designed Reverso, that was unveiled to the world in 1931. Built using the Golden Ratio of Phi (1.168), this watch is easily one of the most recognizable timepieces in the world – an icon in time. One of the first wristwatches made…
Every watch brand has a somewhat different process for creating watch dials. And, in fact, some brands don’t create their own dials at all. They purchase them from companies that are experts at dial making. Some of the top Swiss dial makers have been in business for way over half a century and have a…
As and collectors turn to pre-owned and vintage watches — maybe because of the shortage of new production watches or because of a of all things vintage, several top-notch, savvy watch brands are making a smart move: snapping up their own vintage watches, restoring them to as-close-to-original as possible and putting them…
It’s becoming a big thing: releasing new campaigns for the new year. Thus far we are witnessing several brands with almost-ready-to-break news. But Jaeger-LeCoultre has come out of the old year and into the new with a hot new lo. The brand has teamed with Chinese actor and singer Jackson Yee (Yi Yang Quian Xi)…
Unless you’ve walked through a watch workshop where rare handcrafts are executed by master artisans, and witnessed their microscopic work in person, it is difficult to really understand how much goes into the making of a Metiers d’ Arts watch. The new Jaeger-LeCoultre Rendez-Vous Sonatina Peaceful Nature watches are not only technically advanced and masterfully…
Exactly 91 years after the 1931 launch of the now iconic Jaeger-LeCoultre Reverso watch, the Swiss brand from the Vallee de Joux, unveils a new series of perfectly sized Reverso Tribute Duoface Calendar with triple calendar function and releases a new campaign and film, entitled A New Turn, starring actress Anya Taylor-Joy and actor Nicholas…
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