Interviews with celebrities, watch brand ambassadors and watch brand executives.

Video: Rolf Studer, CEO of Oris, Explains Big Crown ProPilot X Caliber 115 Watch

Oris Big Crown ProPilot X Calibre 115 watch

Back in June during the Couture Time show, Oris brought me behind a black curtain in its exhibition space and showed me a top-secret virtual reality movie of its soon-to-be-released watch: the Big Crown ProPilot X Caliber 115 watch. It was a blend of a James Bond-like secret mission to go behind the curtains and…

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Vacheron Constantin Prototype Watch Climbs Everest On Wrist Of Avalanche Survivor, Cory Richards

Cory Richards, Vacheron Constantin

With its “One of Not Many” marketing campaign, Vacheron Constantin has been making some intriguing partnerships — and headlines.  One of its partners, Cory Richards, is a a National Geographic photographer and avid explorer who recently attempted to climb Mt. Everest unassisted, without oxygen and on an all-new route.  Exemplifying the brand’s   “One of…

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Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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Timex Unveils Teslar Swiss Made “Feel Good” Watches

Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

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Go Behind The Scenes: Martin-Baker Ejection Seats And Bremont

 It’s a powerful team: British watch brand Bremont and British aviation company, Martin-Baker, responsible for supplying the majority of the western world’s Air forces with fighter ejection seats. The two companies teamed up 10 years ago at the request of Andrew Martin, Vice President of Business development for Martin-Baker and the great-grandson of the founder…

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