Interviews with celebrities, watch brand ambassadors and watch brand executives.

TAG Heuer Teams with Dartfish to Unveil Pocket Pro Video Analysis and Timing System

In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pocket Pro. The Pocket Pro combines Darffish’s analysis systems with a true stop watch to offer a sports training tool that is unparalleled on the market today. The innovative…

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Hublot Unveils Classic Fusion Chronograph Chelsea FC in Time for Olympic Games

With the Olympics upon us – in which soccer plays a role – Hublot’s recent unveiling of a new timepiece to honor the world-renowned British soccer team, Chelsea Football Club, was particularly timely. Last week, Hublot and Chelsea FC hosted an exclusive event in LA to celebrate the launch of the new Classic Fusion Chronograph…

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A Quick Look at Rio 2016 Summer Olympics and Athletes’ Watches (Omega, Richard Mille, Hublot, Montblanc, etc.)

Friday marked the official opening of Rio 2016 and despite the city not being ready—the start has come. With it, come a host of athletes – many of whom are also brand ambassadors for a variety of watch companies (including, Hublot, Montblanc, Rolex, Richard Mille, etc.), and we will have our eyes on them over…

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Commentary: Swiss Watch Industry Still Ticking Despite Decline

Just about a week ago, Bloomberg published a very good article about the decline of Swiss watch exports and the factors influencing this fall. The article came on the heels of the release of industry export numbers by the Federation of the Swiss Watch Industry. Certain other online publications and blogs referenced the story in…

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Rory McIlroy, Sergio Garcia Join Omega for Planet Omega Ribbon Cutting at 98th PGA Championship

It officially started yesterday: the 98th PGA Championship at Baltusrol, Springfield, NJ. With a $10 million purse, the PGA Championship has drawn top golfers from around the world. While many of them are also watch brand ambassadors, the brand that garners the most attention at the PGA Championships is Omega, which serves as the Official…

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Philippe Leopold-Metzger, CEO of Piaget, Talks About the Significance and Design of the Piaget Polo S Line

Recently Piaget unveiled its newest Piaget Polo S watch in New York, where we also had the opportunity to talk to global CEO, Philippe Leopold Metzger about the launch of the new line that is created only in stainless steel and that represents a new opening price point for the brand. Consisting of five models,…

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