Interviews with celebrities, watch brand ambassadors and watch brand executives.

Breaking News: Richemont Group Launches New Watch Brand Called Baume

The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…

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Zeroing In On Watch Brand Trends, Challenges And Even Smart Watches

Roberta Naas (photo: Roger Ruegger)

Not too long ago, Fifty One East Magazine conducted an interview with ATimelyPerspective founder and editor, Roberta Naas, about the state of the watch industry. That  interview was published a few months ago. Today, we are happy to be able to bring those questions and answers about the industry to the forefront on ATimelyPerspective. This…

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Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

Armin Strom Pure Resonance Water watch, powered by the ARF 16 caliber, was unveiled at Watches & Wonders Miami.

Earlier this week, we spoke to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.  While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited…

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Carl F. Bucherer Unveils Baselworld 2018 New Watches, Including Manero Double Peripheral Tourbillon: Video

Carl F. Bucherer Manero Double Peripheral Tourbillon as seen at Baselworld 2018

Following the Baselworld 2018 exhibition, there is so much to cover — we literally saw nearly 100 brands and several thousand watches, that it takes a little time to get close-up with each brand. While we are putting together our hands-on reviews, though, we tap into the great video done by our friends at TheWatchesTV.…

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Four Things You Need To Know About The New Breitling Navitimer 8 And CEO Georges Kern

Breitling Navitimer 8 B01 in 18-karat 5N rose gold with bronze dial and alligator strap.

If you are a watch lover, you have most likely seen the all-new Breitling Navitimer 8 on the Internet already since the traveling introductory “road show” has been going on around the world throughout the past month. Here, however, we bring you our interpretation of this new collection and why it matters. In fact, we…

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Bubba Watson Wins Genesis Open Wearing Richard Mille Watch

PACIFIC PALISADES, CA - FEBRUARY 18: Bubba Watson poses with the trophy after winning the Genesis Open at Riviera Country Club on February 18, 2018 in Pacific Palisades, California. (Photo by Stan Badz/PGA TOUR)

It’s been a very busy week in the watch world, where brand ambassadors are getting headline attention. Today alone we have four brand ambassador announcement posts gracing our pages.  Here, we bring the news that famed golfer Bubba Watson, a Richard Mille brand ambassador, won his third title last weekend at The Genesis Open (two…

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