Interviews with celebrities, watch brand ambassadors and watch brand executives.

FIFA World Cup 2014 and Carl F. Bucherer Watches

Continuing in our coverage of watch brands that sponsor FIFIA World Cup teams, Carl F. Bucherer is the Official sponsor of the Swiss National Football Association. The newest watch created in honor of this relationship for World Cup FIFA 2014:  A Patravi ScubaTec SFV Special Edition is being created in honor of the Swiss National…

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FIFA World Cup 2014 and Richard Mille Watches

It was a busy weekend in Rio — with several great matches, fairly predictable wins, teargas firings and more…. but, hey, it’s FIFA so who wouldn’t expect some exctitement? As we continue on our near  month-long reportage of a comprehensive look at who’s who in the watch world as it relates to international football, we…

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Day 2 Watches and FIFA: International Football and Parmigiani Fleurier Watches

In the continuing effort to bring you all the news about watch brands and their involvement in international football, we begin with a look at watch brands that are sponsoring teams internationally that will be competing in the World Cup 2014 in Brazil. Today: Parmigiani Fleurier: Official Watch Sponsor of CBF: Confederação Brasileira de Futebol…

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Incomparable Watchmaking: Jaeger-LeCoultre Watches Hybris Artistica (slide show)

Every once in a while, we are wowed in the watch industry by technology, creative invention and the spirit of the arts. Thankfully, this happens more often than not lately thanks to the innovative and free spirited thinking prevalent in today’s watch world. Recently, I had the distinct pleasure of experiencing first-hand one such demonstration…

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Time and Speed: Watch Brands and the Indy 500 2014, and the Coca Cola 600 Drivers

Starting at 11:00 am Eastern Standard Time today, the 98th Indy 500 – The Greatest Spectacle in Racing — begins. In this series 33 racers will zoom 200 laps in a counter-clockwise direction on the 2.5-mil oval track at speeds that average about 230mph. Racing, virtually, right along with them are top watch brands. Precision…

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3 Hot Watches Seen at TimeCrafters 2014: HYT, Parmigiani, Urwerk Watches

As we mentioned last week, the TimeCrafters 2014 watch exhibition was taking place this past weekend, with top watchmakers bringing their finest new timepieces to the market, along with some watchmakers, engravers, and other artisans demonstrating their craft. Among those at the show: A. Lange & Sohne, Audemars Piguet, Alpina, Bulgari, Chopard, Christophe Claret, DeBethune,…

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