Interviews with celebrities, watch brand ambassadors and watch brand executives.

Introducing the F.P. Journe Historical Anniversary Tourbillon Wristwatch

It was 30 years ago that Francois-Paul Journe unveiled his first pocket watch to the world in 1983.  That watch demonstrated his unique yet traditional watchmaking savoir-faire and launched him into a three-decade-long success story. Today, in honor of that timepiece, Journe unveils a reinterpretation of that pocket watch in wrist watch format. Called the…

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The Creative Process of Watch Making and Film Making Merge at Lincoln Center

Last night, we had the unique opportunity at the 51st New York Film Festival of joining film makers, screen writers and critics at Lincoln Center for a panel discussion about screen writing. In attendance was the Film Society of Lincoln Center’s first-ever Filmmaker in Residence: Andrea Arnold. The concept of having a filmmaker in Residence…

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Breaking News: Hublot Partners with Rapper Jay-Z to Release Exclusive Shawn Carter by Hublot Watch

The daring Hublot brand has announced an exclusive partnership with Shawn ‘Jay-Z’ Carter to create two limited edition timepieces. Carter is a rapper, record producer and entrepreneur. The collection will launch late next month at Barney’s New York — via Barney’s ‘A New York Holiday’ and at Hublot Boutiques. Carter has worked closely with Hublot…

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A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show

If you were off enjoying the weekend – good for you. We tweeted and posted on facebook a variety of results for the weekend’s Only Watch 2013 auction held in Monaco – in which 33 unique timepieces were donated by brands and offered for sale to bidders around the world in support of Duchenne Muscular…

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Full Details on the Audemars Piguet LeBron James Watch, and a Few Words with James

Friday night in Miami, Audemars Piguet sponsored a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. We gave you a quick peek at that watch Friday night here.  Now we bring you more detail…

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