Interviews with celebrities, watch brand ambassadors and watch brand executives.

Breaking News: Audemars Piguet Unveils LeBron James Watch

Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. A brand ambassador for a couple of years now for Audemars Piguet (you can read about…

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Chopard Opens Miami Service Center, Vows 10-Day Turnarounds

Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables.   We had the distinct pleasure of…

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Congratulations Oracle Team USA Wins America’s Cup 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…

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New York, Antiquorum Preview of Only Watch Timepieces

Just last week in New York City,  Antiquorum  Auctioneers U.S. held its US-exclusive preview of the 33 unique watches – each made especially for the auction —  that are being auctioned this weekend in the upcoming   Only Watch auction  on September 28 at the Only Watch 2013 charity event in Monaco.  All proceeds from the…

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First Release of the Jaeger-LeCoultre Anniversary Movie Narrated by Clive Owen

British born actor Clive Owen deftly narrates the new movie that celebrates Jaeger-LeCoultre’s 180th anniversary and heralds its many years of patents and inventions. The movie, first shown at the brand’s recent anniversary celebration in Venice (which you can read about here) depicts a couple of minutes behind the scenes with this iconic brand. Above, you…

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TAG Heuer Unveils Specially Made Smart Watch for Professional Timing

As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle Team USA co-invented onboard connectivity equipment and  intelligent smartwatch to supply each crew member instant access to crucial race condition data in real-time. The system…

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