Interviews with celebrities, watch brand ambassadors and watch brand executives.

Watch Education in Napa Valley with A. Lange & Sohne

Recently, we   had the distinct privilege of joining A. Lange & Sohne in Napa Valley for the Akademie of watchmaking – wonderful and enlightening experience. To begin with, the event was chocked with watch education and hands-on work on important elements of the luxury watchmaking world. The Akademie, started in 2007, is a watchmaking event…

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Exclusive Interview: Stephane Linder, TAG Heuer CEO, has a few plans in store for the brand (first in a series of new executive interviews)

There have been a lot of shifts in the watchmaking world lately- behind-the-scenes shifts that is.  CEO’s and brand presidents are moving around – hopefully for the better. TAG Heuer just got a new CEO, as did Jaeger-LeCoultre, Bulgari and a few others. Ditto in the USA, where Audemars Piguet has a new president and…

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Tudor Watches Launches in America, Announces Major Auto-Racing Partnership with IMSA

We heralded the coming of this sister brand to Rolex since March. Well now, the eagerly anticipated, Tudor is here. Last night the launch event for Tudor was held in New York at the ultra-modern, Frank Gehry-designed IAC Building in Chelsea.  The evening witnessed a gathering of who’s who in the watch world—from collectors to…

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Jaeger-LeCoultre Celebrates 180th Anniversary

Founded in 1883, Jaeger-LeCoultre has been a leader and inventor for nearly two centuries. This luxury brand is the creator of the famed Memovox and the iconic Reverso. A patron of the arts and a supporter of cinema, the brand has also had an almost decade-long relationship with top film festivals, including sponsoring the Venice…

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A Close-up Look at the TAG Heuer Aquaracer 500M Limited Edition, at the America’s Cup Races

The TAG Heuer Aquaracer 500M Limited Edition watches pay tribute to the America’s Cup. This year, TAG Heuer partners with Oracle Team USA—equipping the teams with TAG Heuer eyewear and chronograph watches. As such, it has unveiled a new fleet of limited edition Aquaracer watches equipped with helium escape valve to render them water resistant…

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Day One of 34th America’s Cup races — On the Water with TAG Heuer and Oracle Team USA

Today we spent the day on board a yacht in the San Francisco Bay with TAG Heuer, Official Partner with Oracle Team USA, Defender of the 34th America’s Cup. We witnessed the first two races of the main event — the world’s oldest active sporting trophy. While Oracle Team USA went into the race with…

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