Interviews with celebrities, watch brand ambassadors and watch brand executives.

Pre-SIHH 2013: Panerai Unveils Luminor 1950 Rattrapante 8 Days Titanio

Combining its strengths — sophisticated haute horlogerie and high-tech sports watchmaking – Panerai now unveils the limited edition PAM 530 Luminor 1950 Rattrapante 8 Days Titanio. The split-seconds chronograph is built with a vertical clutch and two column wheels to operating two hands –superimposed and partially independent — to measure partial times or a second…

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Show Time 2013 – Top Watches Unveiled at SIHH

For true watch lovers – those who follow every unveiling and await each new innovation – it’s  Show Time! The 2013 Show Season is upon us and begins exactly one week from today with the opening of the very prestigious watch trade event: Salon International De La Haute Horlogerie Genève (SIHH). This luxurious exhibition in…

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A Moment in Time: TAG-Heuer Brings on Cameron Diaz

Cameron Diaz, the vibrant California-born actress who won hearts in the film The Holiday, as well as in roles such as My Best Friend’s Wedding, There’s Something About Mary, Charlie’s Angels and Being John Malkovich, is one of TAG Heuer’s top ambassadors and the face behind the brand’s newest Link Lady timepiece collection.  Here, in…

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Around the World: Rolex and the 68th Sydney Hobart Sailing Competition

While today marks the day after Christmas for many of us, for others it is the start of the 68th Rolex Sydney Hobart yacht race in Sydney, Australia. With a southerly breeze providing the perfect angle for a spinnaker start and run down the harbor, it proved less kind as the yachts exited the Sydney…

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Louis Moinet Unveils the Red Stromatolite Watch – the Oldest Known Fossil

Louis Moinet is a brand we know and love. The creator of these incredibly advanced timepieces regularly utilizes some of the rarest materials on earth for dials – and this newest watch may top them all. The Red Stromatolite is the worlds’ oldest known fossil – dating back 3.5 billion years. The name is derived…

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Around the World: A. Lange & Sohne Opens First USA Boutique and Shows off the new Zeitwerk

Recently, Atimelyperspective traveled around the world with A. Lange & Söhne to check out its most recent and upcoming boutique openings (we will have a lot more coverage of that trip coming up soon). From Paris, to Dubai to Palm Beach, Fl, the trip proved to be incredibly fruitful and informative. The culmination was in…

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