Video interviews, clips and slide shows about watches.

Top Wristwatch Commercials

There’s a lot to be said for the power of a top television commercials — which is why some companies spend mega bucks during sporting events to air spots. Sometimes a televisiton commercial is funny, serious or — in certain instances — right on about a product. Now, Omega unveils an unprecedented 3D animated 70-second…

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Around the World: Rado and Andy Murray at Sony Tournament

Here in sunny Key Biscayne, Florida, the Sony Ericsson Open Tennis Tournament is taking place, and we had the great opportunity last night of watching som good tennis — thanks to Rado. This inventive brand is the Official Timekeeper of Sony Open Tennis and many other tournaments this year. Famed for its purple playing surface,…

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Complicated Watches: MB&F Unveils Horological Machine HM4 Final Edition

As with most pieces Max Busser and MB&F releases – the new HM4 Final Edition is a work of complex artistry and excellence. The bold watch takes direct inspiration from stealth aircraft. It also marks the end of an era for the brand. When the original HM4 Thunderbolt was launched three years ago, MB&F insisted…

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Complicated Watches: Harry Winston’s Histoire de Tourbillon 4

This year marks the fourth year that the esteemed Harry Winston brand releases the Histoire de Tourbillon – this time the Histoire de Tourbillon 4 — one of the most complex mechanical timekeepers. The watch boasts a triple-axis tourbillon design to ensure that the tourbillon escapement is always in a different position and, hence, offering…

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Watch Education Video: How Luxury Watch Cases are Made

While every luxury watch brand has its own process for creating watch cases, Panerai has created this intriguing, to-the-point video of its cases being made. Located on the Lake of Neuchâtel, one of the oldest horological cities in Switzerland, the Panerai Manufacture combines tradition and state-of-the-art innovation in building its timepieces. The cases are generally…

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Video: Audemars Piguet Celebrates Royal Oak

As this year comes to a close, we want to recall the 40th anniversary celebration of one of the most iconic 20th century watches: the Audemars Piguet Royal Oak. We here at Atimelyperspective have brought you a lot of behine-the-scene coverage of this brand and its newest watches that celebrate the birth of the luxury…

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