Video interviews, clips and slide shows about watches.

Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines

Justify, ridden by Mike Smith, wins the Triple Crown and the 150th running of the Belmont Stakes, Saturday, June 9, 2018, at Belmont Park in Elmont, NY. Longines, the Swiss watchmaker known for its elegant timepieces, is the Official Timekeeper and Watch of the 150th running of the Belmont Stakes. (Photo by Diane Bondareff/AP Images for Longines)

Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by Longines. Longines has had a long love affair with the equestrian world, and  is the Official Partner, Timekeeper and Watch of the 150th running of…

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Video Demonstration of Panerai’s Interchangeable Straps for the Panerai Luminor Due Watches

Interchangeable straps on the new Luminor Panerai Due collection.

This is definitely the year of versatility and choice in the watch industry, with many brands unveiling interchangeable straps with simple-change systems. Interestingly enough, Panerai is one such brand. For its all-new Panerai Luminor Due Collection, the brand releases a quick change system. The new Luminor Due watches are created in 38mm, 42mm, or 45mm…

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Piaget Launches Possession Campaign With Model Olivia Palermo

Olivia Palermo, shot on location in Dubai by Sebastian Kim for the new Piaget Possession campaign.

Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for…

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Artist Shepard Fairey Joins Hublot, Creates Big Bang Meca-10 Shepard Fairey Watch

Hublot Meca-10 Shepard Fairey watches.

Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the basics of this relationship and the technical specifications of the new Hublot Big Bang Meca-10  Shepard Fairey Watch in Blue and in Gray. The relationship…

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Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco

Oris Divers Sixty Five. Oris is a partner sponsor of the Worn & Wound Wind-Up show.

Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices  lower than $5,000 — will flock to  San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are…

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Behind The Scenes Of The 144th Kentucky Derby With Longines

Justify, ridden by jockey Mike Smith, wins the 144th Kentucky Derby, the wettest in history, on Saturday, May 5, 2018, at Churchill Downs in Louisville, Ky. Longines, the Swiss watch manufacturer known for its luxury timepieces, is the Official Watch and Timekeeper of the 144th annual Kentucky Derby. (Photo by Diane Bondareff/Invision for Longines/AP Images)

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of…

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