Tutorials and educational guides and information about watches and how they work, or about what you need to know about a watch.

Bulova Unveils “A History Of Firsts” Coffee Table Book By 10 Acclaimed Authors, Including Nile Rodgers

"Bulova: A History of Firsts" published by Assouline, edited by Aaron Sigmond and written by 10 contributing authors.

Let’s get something out of the way right up front. I am not new to authoring chapters or entire books. In fact, I have written six books on the history of timekeeping and on timepieces. Additionally, I have contributed chapters to several Group-Authored books, including one celebrating the history of Glashütte Original. Now, however, I…

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Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

Armin Strom Pure Resonance Water watch, powered by the ARF 16 caliber, was unveiled at Watches & Wonders Miami.

Earlier this week, we spoke to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.  While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited…

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Hands On: Baume & Mercier Pulls Out All the Stops With New Clifton Club Indian Motorcycle Legend Tribute Scout And Chief Watches

Baume & Mercier Clifton Club Indian(R) Legend watches kick it up a notch.

Avid watch lovers familiar with our site know that we have a special affinity for Swiss watch brand Baume & Mercier. Perhaps it stems from the fact that this brand has such a wonderfully inspiring roots story — founded by a husband wife team more than a century and a half ago – and dedicated…

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In Stores: Blancpain Villeret Complete Calendar GMT Watch

Blancpain Villeret Complete Calendar GMT Watch

Swiss watch brand Blancpain has been known for its prowess in technical, complicated watches. In fact, since its launch, this brand has been billed as one that will always only build mechanical watches — a creed it has stayed true to time and again. This year, among its exceptional introductions of dive watches and complexities,…

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Parmigiani Fleurier Unveils Customizable Options For New Bugatti Type 390 Watch That Celebrates The Bugatti Chiron

Parmigiani Fleurier Bugatti Type 390 watch, whose colors, dial and other details can be customized.

True luxury allows for customization – a trend which esteemed watch manufacturer Parmigiani Fleurier plans to capitalize on with the new Bugatti Type 390 watch, created to commemorate the Bugatti Chiron Sport car. Recently, at the 2018 Geneva International Motor Show, Bugatti unveiled a new version of its Bugatti Chiron. The Chiron Sport offers significantly improved…

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Zenith Pop-Up Boutique On Place Vendome In Paris Is Anything But Pop-Up

The Zenith corner store sits right on Place Vendome in Paris, with a view of the famed Column.

Last week, following a very busy Baselworld 2018 show, I joined Zenith watches on a brief trip to Paris, where the brand  opened what it calls a Pop-Up store. That Zenith boutique — strategically located  in Place Vendome — is anything but Pop-Up. Instead, it is a brick-and-mortar corner store right on Place Vendome. With…

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