Today, in honor of its 15th anniversary, independent brand MB&F introduces the Legacy Machine Perpetual EVO watch — a timepiece destined for everyday life here on Earth. No space, no cars, no frogs, owls or jelly fish — simply an every da wear. However, there is nothing simple about the new watch. Taking inspiration…
It was 21 years ago in 1999 that Swiss watch brand Frederique Constant unveiled the Highlife collection with strap built directly into the case. It was an eye-catcher that attracted watch rs around the world. It was in this collection that the brand added its Triple Time and tourbillon watches, as well as other complications. Now,…
Move over men, this one is for the women. However, if you’re interested in what the world’s oldest continually operating watch brand, Vacheron Constantin, is doing these days with its “One of Not Many” campaign, read on. Today, the brand announced that it has brought its first woman into the fold of its unusual marketing…
Seiko — the Japanese brand that makes top-notch affordable watches — unveils its newest theme for it bed Prospex Street Series of watches: Urban Safari. While the Japanese home brand releases four new watches, the USA is picking up the two solar-powered Chronograph Calendar watches. The new series takes its design inspiration from the brand’s…
It was almost 30 years ago in 1992 that Jaeger-LeCoultre unveiled its Master Control watches and they were an immediate hit. I remember because I was covering this industry (as the first female watch journalist in America) at the time. The was marked by its aura of technical mastery and sophisticated style. Now, via…
Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora. The campaign is pretty smart, with a tag that reads, “We Collect Rare People.” According to brand executives,…
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