Today we spent the day on board a yacht in the San Francisco Bay with TAG Heuer, Official Partner with Oracle Team USA, Defender of the 34th America’s Cup. We witnessed the first two races of the main event — the world’s oldest active sporting trophy. While Oracle Team USA went into the race with…
Up-to-the-minute news and announcements about watch brands and the watch industry.
Going Deep: Ball Watch Company on the wrist of Guillaume Nery
The video below mind blowing. This guy is sick. I have no underwater courage at all! But Guillaume Nery, French Free Diver and ambassador for Ball Watch sure does. Watch the video below- when he jumped into Dean’s Blue Hole in the Bahamas. He also recently bre the French Free Diving record in the 2013…
Vincent Perriard Discusses the HYT H1 AZO – Liquid Time
Already firmly into its full second year in business, HYT continues to introduce unusual liquid-time-display watches. The newest cutting-edge piece is the H1-AZO. “The idea was to bring some lightness to the watch,” says Perriard, president and concepteur of the brand. “It is a 48.8mm watch that is big and thick, so decided to use…
Happy Labor Day 2013
This year, as America’s Department of Labor turns 100 years old, we take note of the fact that Labor Day is fully American. It is a day dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being…
Introducing the Urwerk UR-EMC Finished Watch with Built-in Intelligence
Recently, we brought you the news about the new EMC movement by Urwerk. You can read the details here, but essentially this 100 percent mechanical movement incorporates its own integrated intelligence. Today, in Geneva, Urwerk officially unveiled the UR-EMC watch that houses this unique movement that was a long journey for its watchmakers and engineers.…
Crossbow Smartwatch Pre-Buy
It’s official. The Hyetis Crossbow Smartwatch is available for sale in a pre-buy offer. The price is steep — $1,200. But, lo at what you get. A smartwatch with built-in 41 megapixel “life camera” to record your moves and emotions. Billing itself as Swiss made and housing a mechanical movement, the watch offers a host…