NEWS
Armin Strom Minute Repeater Resonance

Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch didn’t make it to the GPHG jury). The watch warrants so much because it is a world’s first and worthy of the coverage.  Recently, though,…

Video: Jaeger-LeCoultre Unveils AMVOX7 Chronograph in cooperation with Aston Martin

Cars and watches have always enjoyed a certain love affair. Both are precision oriented mechanics with a thirst for high performance and cutting-edge design. Jaeger-LeCoultre is one brand that has associated itself with cars for years – specifically with the much-loved Aston Martin brand. In fact, Jaeger-LeCoutlre now  celebrates the eighth anniversary of the partnership…

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Time Capsules: Commentary – Veterans Day and Marines Wrist Armor

Today marks the official celebration of Veterans Day in America – a time for Americans to celebrate the bravery and sacrifice of all veterans.  Formerly known as Armistice Day, it was originally set as a legal U.S. holiday dedicated to world peace and to honor the end of World War 1 (which officially ended 11/11/1918). Established…

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Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History

Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this event, as I felt that with all the hurricane clean-up to be done, it wasn’t necessarily the right time for a party. I was wrong…

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Time Capsules: Product — 6 Strikingly Complex Timepieces

In an unusual move, today we bring you a rare inside look at some very complex and beautiful watches via an article written by Atimely Perpsective founder, Roberta Naas, and appearing this month in a host of Niche Media publications. This one is from Gotham Magazine:  Complicated watches are the epitome of masterful watch building and…

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Trend Report: Alarm Watches

Today’s busy travelers have developed a fascination with mechanical alarm watches – using them in place of wake-up calls in hotels, or as a reminder to take medicine, pick up a child, or run to a meeting. These highly functional watches house extra mechanical mechanisms that make it possible to sound a tone at a…

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Time Capsules: Product –Longines Releases New Ladies Diamond Conquest Watches

Longines has unveiled its newest Ladies Diamond Conquest models that combine diamonds with the strength of ceramic in black and white. The beauty of the line lies in the balance between performance and elegance. Each watch is crafted in steel and accented with ceramic on the bezel and bracelet, and each is set with 54…

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Time Capsules: Product – Hautlence Unveils Avant-Garde Watch Line

  A brand we really love here is the technologically innovative Hautlence. We’ve written about it many times before, and about its concepteur and developer,  Guillaume Tetu.   The brand is all about invention and sophistication, and is known for its creative approach to displaying the time. Now, this Neuchatel watch brand rises to a new,…

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Off the Cuff: Omega Speedmaster Chronograph Keeps Time During Hurricane Sandy

The Omega Speedmaster chronograph was created in 1957 and has always been regarded as a high-precision sturdy, reliable watch. In 1969, it made history as the first watch to be worn on the moon. This week, it was the watch I relied on during hurricane Sandy, the subsequent power outage for six days and the…

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Time Capsules: Commentary –The AfterWrath of Hurricane Sandy

With the exception of the article written last Monday about my flight into NJ as the hurricane was also coming in, the rest of last week’s posts were pre-written before Hurricane Sandy landed and changed NJ forever. Today, I can finally post again – it will be the first of several posts about this long…

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A Moment in Time: NASCAR Race Driver Danica Patrick

Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The weekend consisted of races, celebratory parties, the launch of the new Danica Patrick Tissot timepiece, and a little time spent off the track with the…

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