They call it a “d passion for engineering, design and storytelling” — especially when it comes to small items, but IWC and Mattel’s Hot Wheels are about cars and racing in this new partnership. The result of the alliance: the Hot Wheels IWC Racing set with a Mercedes-Benz 300 SL Gullwing car and Euro…
Recently, Jacob & Co. announced its newest watch in the just-over one-year-long relationship with Bugatti: the Twin Turbo Furious Bugatti 300+. It retails for $580,000 and honors the Bugatti Chiron Super Sport 300+ — the car that bre the 300 mile-per hour barrier. Le Mans winner and the official test driver of the new…
Franck Muller has teamed with Rolls-Royce Motor Cars Geneva to create a timepiece as exclusive as the British car brand’s bespe automobiles. The Bespe collection of watches is based on Franck Muller’s well-known “Crazy Hours” watches.The two companies also worked together to customize the interior of the car. Via its Bespe program, Rolls-Royce enables customers…
Tag Heuer has been very busy lately. The brand has had several new unveilings already this year — including its connected watch second generation and the connected watch golf version. There are two unveilings in the works, as well, and today the brand announced its TAG Heuer x Fragment Design Heuer 02 Chronograph. Working with the “Godfather…
Gear heads, this watch is for you. It has a host of mechanical bells and whistles that will have your head spinning, including 16 cylinders with actual moving pistons designed to emulate the engine of the Bugatti Chiron. Recently, I bre the news about this watch on my Perfect Timing column on Forbes.com, but now…
Swiss watch brand Ernst Benz has been involved in the world of auto sports and aviation for some time now. Now, the brand was inspired by another effort to support: The Ryan Blaney Family Foundation. Founded by professional race car driver Ryan Blaney, who drives for Team Penske, The Ryan Blaney Family Foundation supports the Alzheimer’s…
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