This year is shaping up to be an exciting one from a cars-and-watches perspective. Earlier this month we announced the new relationship between Girard-Perregaux and Aston Martin, and before that TAG Heuer announced its partnership with Porsche — both with racing team involvements. Now, independent watch brand Richard Mille has announced a multi-year agreement with…
A comprehensive look at new sport watches and how sporty timepieces work.
Girard-Perregaux Teams With Aston Martin
In big news today, Swiss watch brand Girard-Perregaux announces that it has teamed with Aston Martin as the Official Watch Partner for the British luxury automobile manufacturer. This is big news, as it restores Girard-Perregaux’s affiliation with the world of car racing — something that its previous owner, Gino (Luigi) Macaluso first started. He had been…
Everything You Could Want To Know About Whale Sharks, Oris and Gerardo Del Villar
Explorer, underwater photographer and Oris brand ambassador Gerardo Villar has spent 15 years photographing the now-endangered Whale Shark. Earlier this week, we announced Oris’ support of his cause by unveiling the Oris Whale Shark Limited Edition diver watch. Now, Villar talks about this gentle giant of the ocean and his role, along with…
Introducing The Luminox Bear Grylls Survival Air GMT Watches
By Gordon Henderson Having an all-terrain timepiece is wildly important to many watch aficionados. The question, however, remains: is anyone really pushing their prized watches to their full limits consistently? One person who can vouch for the ruggedness of his daily work life is Bear Grylls. Bear is famous for continuously placing himself in the…
Introducing The Oris Whale Shark Limited Edition Dive Watch
By Gordon Henderson The ocean. Given the science and the effects of global climate change, than ever is required of us to help the environment. And it is refreshing to see a watch brand do its part to help implement that change, as well. Swiss watch brand Oris is on a mission to bring…
Three Reasons Why The TAG Heuer, Porsche Partnership Works
Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer lo at it and why…