A comprehensive look at new sport watches and how sporty timepieces work.
Recently I had the distinct pleasure of joining haute horlogerie Swiss watch brand Roger Dubuis on the race tracks at Las Vegas Motor Speedway — where the brand was celebrating its relationship with Lamborghini (yes, I got to drive an actual Lamborghini racecar on the track) and with Pirelli. Throughout the multi-day event, we all…
It has been a very busy month for Swiss watch brand Ulysse Nardin. Following its extraordinary unveiling in September of the Torpilleur Military Semper Fortis watch, the brand went on in October to not only unveil an all-new Diver Chronometer collection, and now announces its role as the Official Timekeeper of the Fort Lauderdale International…
Eterna is a Swiss watch brand with a great history of firsts in both watchmaking and seafaring. In fact, its KonTiki is named after the 1947 KonTiki ocean expedition, wherein scientist Thor Heyerdahl and five others crossed the Pacific on a wooden craft to prove that other earlier civilizations could have done so. They…
James Bond, one of the greatest franchises in cinema history, played by Daniel Craig, will be the face behind a new campaign for Omega to launch the revamped Seamaster 300M series of watches. Omega has been the brand of choice for Bond for years. Now, 007 wears the Omega Seamaster 300M. The was first launched…
Globally recognized for its innovative designs and for creating some of the world’s most durable watches, Rado now unveils the new Captain Co MKIII. The MKIII draws inspiration from the brand’s original 1962 Captain Co divers timepiece. The Captain Co collection is named after the 18th century British explorer Captain James Co who charted thousands…
Because TAG Heuer always needs to be on the cutting edge of cool and sleek, the brand unveils a new version of its bed Aquaracer dive watch: Carbon Aquaracer. Crafted in PVD titanium, the watches — which are water resistant to 300 meters — are ultra lightweight. The newest series was inspired by the Monaco…
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